PERCEPTION OF NORTHERN WOMEN IN YOLA METROPOLIS ON THE USE OF SEX APPEAL IN ADVERTISING
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study examines the perception of northern women on the use of sex appeal advertisements in Yola, the basis that underlined the northern women’s perception on the use of these advertisements and also investigates whether sex appeal ads influence the decision of buyers when purchasing any product. The study adopted both qualitative and quantitative method to gather data. Survey research design and questionnaires were shared to collect data. The findings reveal that there are negative perceptions of the use of sex appeal ads in the Yola community. It also reveals that women are commonly displayed in these ads than men. Additionally it was also discovered that sex appeal ads barely influence them into buying a product. The use of sex appeal in not accepted due to the norms and beliefs of people in this community.
Related Project Materials
PROLIFERATION OF UNREGISTERED ESTATE AGENT IN REAL ESTATE MARKET
Abstract
This research project is meant to identify the impact proliferation of unregistered estate in abuja Municipalit...
THE EFFECT OF DIVIDEND POLICY ON THE GROWTH OF MICRO FINANCE INSTITUTION
Abstract
Despite years of theoretical and empirical research, dividend policy remains a source of controversy especially...
ASSESSMENT OF MICRO MEDIUM AND SMALL ENTERPRISE AND POVERTY ALLEVIATION
EXCERPT FROM THE STUDY
Nigeria is now experiencing a very high rate of unemployment, which is increasing in a geometric trend. As th...
IMPACT OF SOCIAL STUDIES AS CURRICULUM INSTRUMENT IN MINIMIZING VIOLENCE FOR ENHANCING ACADEMIC PERFORMANCE OF JUNIOR SECONDARY SCHOOL STUDENTS IN NIGERIA
ABSTRACT
This research work was conducted with the aim of assessing the impact of Social Studies as curriculum instrument in minimizing v...
THE EFFECT OF INFLATION ON INCOME MEASUREMENT AND THE EFFECT ON LOW INCOME EARNERS
ABSTRACT
Having looked at the present trend in the Nigerian economy it is very obvious that price of items has continued to raise especia...
A STUDY OF THE IMPLICATIONS OF THE 2018 INCONCLUSIVE ELECTION IN OSUN STATE ON ELECTORAL PROCESS IN NIGERIA
Background to the study
It is imperative to underscore the fact that the recurring issue of inconclusive election is bec...
THE PROBLEMS OF INDISCIPLINE ON THE ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS IN OREDO LOCAL GOVERNMENT AREA, EDO STATE
BACKGROUND TO THE STUDY
Indiscipline is an act of not conforming to order, policies procedures, rules a...
SHADES OF MEANING ASSOCIATED WITH PERSONAL NAMES AND NAMING IN IGALA
ABSTRACT
The purpose of the research is to examine the shades of meaning that are associated with names and naming in Igala. The study ex...
TOURISM AND ITS IMPACT IN ALLEVIATING POVERTY IN NIGERIA
EXCERPT FROM THE STUDY
Tourism is travel for pleasure or business; also the theory and practice of t...
STUDENTS PERCEPTION OF BIOLOGY LEARNING ENVIRONMENT ON THEIR ACADEMIC ACHIEVEMENT IN SENIOR SECONDARY SCHOOLS
ABSTRACT
The study investigated the perception of student on biology learning environment on sen...
